Levi’s®: an impressive opening for its first exclusive store in Cyprus
The Levi’s® brand is the undisputed leader in denim clothing around the world – now, with a notable presence in the Cyprus market, thanks to the new store in Paphos. A store whose opening had the necessary holiday spark!
Thursday, 7 December, was a special day for Kings Avenue Mall in Paphos. The official opening of the new Levi’s® store – which began operating in November 2023 – was the day’s event. Since we are so close to the holiday season, it evolved around the brand’s Christmas collection entitled “It’s Giving Season.” A campaign created with Emma Chamberlain – a beloved creative, style expert, and Levi’s® enthusiast – as Creative Director, the campaign promotes in a festive mood the importance of giving time, love, and meaningful gifts that will last.
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As expected, the store was arranged accordingly to welcome all Levi’s® fans: the festive backdrop for photos at the entrance, the customization corner where guests could stick Christmas patches on their denim outfits, the themed photo corner with Christmas “it’s Giving season” ornaments. Of course, the Christmas tunes were present thanks to the DJ set and the -traditional but also with a Levi’s® twist- Christmas drinks, such as hot chocolate, “jean-ger” ale, and hot tea with cinnamon. Finally, the guests gave a special touch to the event—media people, fashion personalities -such as stylists and influencers- as well as famous Cypriot celebrities. Among them, place names here.
This specific store has a special significance for the Fais Group -whose brand portfolio includes Levi’s® and distributes it- as it is the first mono-brand store to open in Cyprus, marking its entry into the country’s market. So it was only natural that the opening would be accompanied by such an event, where the festive spirit prevailed and won the hearts of all the guests!
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About Levi’s®:
Levi’s represents the epitome of classic American style and unparalleled elegance. Since their creation by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable clothing items in the world, capturing the loyalty of denim fans for generations. Today, the Levi’s brand’s product range continues to evolve by creating innovative fashion pieces that stand out in the apparel industry. The brand’s innovative jeans and accessories are available in more than 110 countries, allowing audiences worldwide to express their personal style. For more information about the Levi’s brand, products, and stores, visit www.levi.com.
About Levi Strauss & Co.:
Levi Strauss & Co. is one of the world’s largest apparel companies with globally recognized brands and a global leader in jeans. The company designs and markets jeans, apparel, and accessories for men, women, and children, having in its portfolio Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, Denizen®, and Beyond Yoga® brands. The company’s products are sold in more than 110 countries through chain stores, department stores, e-shops, and a global network of approximately 3,200 exclusive stores and shop-in-shops. Levi Strauss & Co.’s reported net revenues in 2021 were $5.8 billion. For more information, visit http://levistrauss.com, and for the latest news and announcements from the company, please visit http://investors.levistrauss.com.
For information regarding Levi’s®, please contact Ms. Iliana Gravalou, Marketing Brand Manager, at +306951665129 or iliana.gravalou@faisgroup.gr
For information regarding Fais Group, please contact Mr. Kostas Nousias, Group Marketing Director, at +306948684502 or kostas.nousias@faisgroup.gr
